Sync your E-commerce Website to your POS System

Having smart systems means that they should be able to communicate with one another. This means that they should be able to be connected to one another to achieve the goal. Having only a physical shop in today’s digital world is not the way a successful business operates. Every brick and mortar store requires to have an e-commerce website too. But keeping track of your online and store orders can be very tough. One of the biggest issues that arise because of this is poor inventory management.

The solution to this problem is pretty simple. Use an Ecommerce POS system to sync up all your orders. Today’s POS systems are amazing when it comes to tracking inventory sales, syncing orders, presenting multiple payment methods, managing business processes and much more. You need to get to avail all these benefits for your brick and mortar store too, when you sync up its e-commerce store to the POS system. 

Cloud-based systems are ideal for managing your business’s physical and online presence. There are certain qualities you need to keep in mind while deciding which POS system you are going to choose for your bricks and clicks business:

Streamline Your orders 

You can have an online store and a physical store that all have one inventory. It becomes challenging to work with multiple catalogues. Luckily, a capable POS has features like central catalogue through which you can track and manage all your inventory items in one place. You can efficiently distribute the things that you think will be sold online, and the ones that have higher chances of being picked out at your physical store.

Manage your orders efficiently

When you are running your business on multiple channels, keeping track of your stock can be challenging. However, you want to avoid selling products to your customers that are not available in the stock. For instance, your customer orders a carton of mangoes from your online store, but all the boxes have been sold out at your physical store already. Your shop manager was going to update the inventory at the end of the day, but by then you have already confirmed the order of your online customer. A mobile POS allows you to update your inventory from anywhere you want. As soon as the item was scanned at the store, it would’ve been subtracted from the inventory. Similarly, when an online order is placed, it is subtracted from the inventory, giving you the correct idea of the stock. 

Multiple Payment Options 

When your POS and E-commerce store are connected to each other, your customers can make payments using various payment methods. A good POS gives you the capability to accept many payment options. So, similar to your E-commerce store customers, your physical store customers will have the option to make their payments using their bank cards thanks to the POS system. 

Sales Information 

While your E-commerce website might give your accurate reports of the sales made during the day almost instantly, your brick and mortar store might be problematic here. Firstly, you’ll have to wait till the end of the day for your salesperson to send you the sales information after he enters them manually; secondly, human beings can make a lot of errors in calculations. All in all, it’s a very inefficient process. 

When you integrate your POS system with your E-commerce store, you save time on accounting entries, and your accuracy rate improves considerably. 

Marketing

When your customer database gets updated when customers shop online or through the E-commerce website, you have all your customers at one place. This allows you to view your sales trend better. Say, for instance, you had a lower selling ratio online on Tuesdays as compared to the physical stores. It will be wise for your marketing team to put on a promotional campaign on online stores and vice versa. 

Also, you can send emails and newsletters to all your customers with just a single click, ensuring that your business is at the top of their minds.